OUR STORY

Follow your passion, and success will follow you

ONCE..

IN THE NORTH OF ENGLAND,

A SMALL LAD LIVED ON A FARM.

THE BOY GREW TALL AND STRONG!

...AND HE NEVER FORGOT...

THE TASTE OF REAL FOOD

THE GOODNESS OF THE EARTH ...
MAKING REAL FOOD WITH THE WORK OF HIS HANDS

JOE BINLEY
OWNER AND FOUNDER

They said it couldn't be done. A peanut butter that you're able to eat copious amounts of, satisfying cravings and effectively being rendered carb & fat-free? It sounds like nonsense until you examine the science and marvel at what we've managed to achieve at ProfessorNutzTM. As ever, we're innovating on a plane that others can only dream of. But it's not bragging rights we're concerned with; it's empowering the American people with a delicious, nutritious snack that helps them achieve their health and fitness goals, risk-free, that we're most proud of!

Professor Nutz is dedicated to making real food even better.

After creating the most respected brand in the sports nutrition industry, Project AD, founder and CEO, Joe Binley, wanted to return to his roots growing up on a farm in England.

As a child his days were spent in the fields of his family farm. He worked long days, caring for animals and tending crops. A deep love for foods that are raw and made from the earth was instilled early on.

Professor Nutz merges craftsmanship for food with modern science. We make pure and real food even better.

Making food magical and fun again, without the weight gain and poor health, is the mission of Professor Nutz.